Ekonomski fakultet - Zagreb
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Pernille Rydén, PhD 

Associate Professor
Technical University of Denmark & Copenhagen Business School

As member of faculty at the Executive MBA, she supervises Organizational Development and Change projects. With more than 20 years of continuing education teaching and executive training experience, she offers consultancy services and lectures sharing insights with both private and public organizations calling for effective strategic development and change.

She also collaborates with international managers and researchers in the US and Europe on Strategy, Managerial Cognition, Organizational and cultural change, and Digital Technologies and is ambassador for the Managerial and Organizational Cognition Division, Academy of Management.

Pernille earned her PhD “Strategic Cognition of Social Media in Business-Customer Interactions” at the Marketing Department at Copenhagen Business School. She published the developed theoretical framework, which is the backbone of the book, in Journal of Interactive Marketing co-authored by Professor Torsten Ringberg and Associate professor Ricky Wilke.