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Volume 32, Issue 2, 2020

Đurđana Ozretić Došen

Editorial preface 
In bringing to an end this unimaginably demanding and challenging year 2020 – burdened by both academic writing and publishing difficulties – we wish to extend our sincere thanks to all collaborators for their contribution to this issue. Thanks to their proactive involvement, we have mastered numerous hurdles, some of which had never been encountered before. Full-text
 

Content:

Damir Dobrinić
Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach
Vrijednost oglasa i stav o katalozima i trgovačkim letcima kod hrvatskih potrošača – SEM pristup

DOI: https://doi.org/10.22598/mt/2020.32.2.129
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Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Md. Salleh
Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM
Povezanost tržišne vrijednosti marke temeljene na percepciji potrošača i angažmana s markom: korištenje razdvojenog dvostupanjskog PLS-SEM pristupa

DOI: https://doi.org/10.22598/mt/2020.32.2.147
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Hamza Hussein Malombe, Deepjyoti Choudhury
The Link Between Causal Attribution and Recovery Satisfaction in Mobile Money Transaction Failures: The Mediating Role of Negative Emotions
Veza između kauzalnog atribuiranja neuspjelih mobilnih novčanih transakcija i zadovoljstva oporavkom: posrednička uloga negativnih emocija

DOI: https://doi.org/10.22598/mt/2020.32.2.169
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Ahmet Tuz, Begum Sertyesilisik
Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry
Pronalaženje i utvrđivanje raskoraka između suvremenoga lean (agilnog) i zelenoga marketinga u građevinskoj industriji

DOI: https://doi.org/10.22598/mt/2020.32.2.187 
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Raju Rosha, Navdeep Kaur
Athletic Looking Sales Personnel: Do Men Buy More from Men?
Atletski izgled prodajnog osoblja: kupuju li muškarci više od muškarca?

DOI: https://doi.org/10.22598/mt/2020.32.2.205
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Iwan Hermawan, Suharnomo
The Role of Trust-Based Active Participation as a Learning Mediation Concept for Leveraging the Impact of Information Technology on Creative Performance
Uloga aktivnog sudjelovanja temeljenog na povjerenju kao medijatora učenja za upotrebu informacijske tehnologije za kreativne izvedbe

DOI: https://doi.org/10.22598/mt/2020.32.2.221
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Željko Sirk 
Historical note: A Brief Overview of the History of FEB
DOI: https://doi.org/10.22598/iele.2020.7.1.8
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