Volume 37, Special Issue, 2025
Special issue editors:
Professor Zoran Krupka, Ph. D., and Professor Vivian Iara Strehlau, Ph. D.
Editorial preface
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Content:Jussara da Silva Teixeira Cucato, Flavio Santino Bizarrias, Vivian Iara Strehlau, Marlette Cassia Oliveira Ferreira, Jussara Goulart da SilvaThe Impact of Environmental Awareness and Consumption Ethics on Proactive Environmental Behaviour: The Mediating Role of Political Position Full-text Goran Vlašić, Zoran Krupka, Kristijan Keleminić The Role of CEO Experience and Focus on Firm Performance Full-text Kaue Augusto Fernandes, Cristina Helena Pinto de Mello Determining Factors That Influence Brazilian Consumers Using Fintechs Full-text Olga Ławińska, Anna Korombel Engagement of Generation Z in Company-Customer Relationships on Social Media - A Comparative Analysis of Poland and Great Britain Full-text František Pollák, Peter Markovič, Kristián Kalamen Digital vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix Full-text |