Volume 35, Number 1, 2023
Đurđana Ozretić Došen
Editorial preface
In ongoing efforts to truly internationalize Market-Tržište journal and boost its acceptance among readers, authors, and reviewers, we are pleased to present to interested members of the widest marketing community this first issue of the biannual journal with six new papers. As has become customary, the criteria for inclusion in our journal featuring topicality and relevance, as well as rigorous research and strict adherence to the rules of academic writing, resulted in the selection of topics scrutinized by authors of different origin in their respective research contexts.
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Content:
Danijel Bratina, Armand Faganel
Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case
DOI: https://doi.org/10.22598/mt/2023.35.1.7
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Elif Taşkın, Zehra Bozbay
The Role of Store Environment Cues on Store Personality and Store Image
DOI: https://doi.org/10.22598/mt/2023.35.1.23
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Ivana Alpeza, Ivan Nižić, Zrinka Lukač
What Influences Croatian Consumers’ Wine Choice?
DOI: https://doi.org/10.22598/mt/2023.35.1.41
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Samar Billi Noaman, Mazen Jabbour, Daniel Range, Leonardo Mataruna-Dos-Santos
Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon
DOI: https://doi.org/10.22598/mt/2023.35.1.57
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Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19
DOI: https://doi.org/10.22598/mt/2023.35.1.77
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Elvin Sheak, Sham Abdulrazak
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness
DOI: https://doi.org/10.22598/mt/2023.35.1.93
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