Volume 34, Number 1, 2022
Đurđana Ozretić Došen
Editorial preface
A predominantly European perspective on various challenging topics of current scientific research in marketing appears to be the most appropriate summary of the content of issue 2022-01 of Market-Tržište journal. In a bid to contribute to a return of academic life and work to pre-pandemic circumstances, in a manner of speaking, we have taken a step away from the COVID-19 context to bring before our readership the results of research not characterized by the specificities of the period that we – much like everybody else – would like to put behind us once and for all.
Full-text
Content:
Radka Kubalová, Martin Klepek
Brand Presence in Decision-Making Involving Decoys
Prisutnost marke u odlučivanju koje uključuje mamce
DOI: https://doi.org/10.22598/mt/2022.34.1.9
Full-text
Agnes Hofmeister-Tóth, Agnes Neulinger
The Importance and Realization of Personal Values and Cognitive Age
Važnost i ostvarivanje osobnih vrijednosti i kognitivna dob
DOI: https://doi.org/10.22598/mt/2022.34.1.25
Full-text
Nkosinamandla Shezi
Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
Istraživanje uloge kredibiliteta slavnih sportaša na poistovjećivanje s njima i namjeru kupovine zagovarane marke
DOI: https://doi.org/10.22598/mt/2022.34.1.41
Full-text
Neda Letukytė, Sigitas Urbonavičius
Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different
Utjecaj podudarnosti između osobnosti marke i osobnosti potrošača na emocionalnu lojalnost: što čini Apple i Samsung različitim
DOI: https://doi.org/10.22598/mt/2022.34.1.59
Full-text
Monika Matušovičová, Martin Kuchta, Monika Stanková
The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior
Utjecaj pozicije prodajnih štandova u prodavaonici na kupovno ponašanje
DOI: https://doi.org/10.22598/mt/2022.34.1.79
Full-text
Indrė Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė
Improvement in Customer Experience Through the Creation of Virtual Brand Communities
Poboljšanje korisničkog iskustva kreiranjem virtualnih zajednica maraka
DOI: https://doi.org/10.22598/mt/2022.34.1.93
Full-text
Matia Torbarina, Lara Jelenc, Ivana Brkljačić
CORRIGENDUM: Correction of the first author’s affiliation
DOI: https://doi.org/10.22598/mt/2020.32.spec-issue.67
Full-text
|