Current issue



Volume 34, Number 1, 2022

Đurđana Ozretić Došen

Editorial preface 

A predominantly European perspective on various challenging topics of current scientific research in marketing appears to be the most appropriate summary of the content of issue 2022-01 of Market-Tržište journal. In a bid to contribute to a return of academic life and work to pre-pandemic circumstances, in a manner of speaking, we have taken a step away from the COVID-19 context to bring before our readership the results of research not characterized by the specificities of the period that we – much like everybody else – would like to put behind us once and for all. 
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Content:

Radka Kubalová, Martin Klepek
Brand Presence in Decision-Making Involving Decoys
Prisutnost marke u odlučivanju koje uključuje mamce

DOI: https://doi.org/10.22598/mt/2022.34.1.9
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Agnes Hofmeister-Tóth, Agnes Neulinger
The Importance and Realization of Personal Values and Cognitive Age
Važnost i ostvarivanje osobnih vrijednosti i kognitivna dob

DOI: https://doi.org/10.22598/mt/2022.34.1.25
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Nkosinamandla Shezi
Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
Istraživanje uloge kredibiliteta slavnih sportaša na poistovjećivanje s njima i namjeru kupovine zagovarane marke

DOI: https://doi.org/10.22598/mt/2022.34.1.41
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Neda Letukytė, Sigitas Urbonavičius
Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different
Utjecaj podudarnosti između osobnosti marke i osobnosti potrošača na emocionalnu lojalnost: što čini Apple i Samsung različitim

DOI: https://doi.org/10.22598/mt/2022.34.1.59
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Monika Matušovičová, Martin Kuchta, Monika Stanková
The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior
Utjecaj pozicije prodajnih štandova u prodavaonici na kupovno ponašanje

DOI: https://doi.org/10.22598/mt/2022.34.1.79
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Indrė Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė
Improvement in Customer Experience Through the Creation of Virtual Brand Communities
Poboljšanje korisničkog iskustva kreiranjem virtualnih zajednica maraka

DOI: https://doi.org/10.22598/mt/2022.34.1.93
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Matia Torbarina, Lara Jelenc, Ivana Brkljačić
CORRIGENDUM: Correction of the first author’s affiliation
DOI: https://doi.org/10.22598/mt/2020.32.spec-issue.67
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