Volume 36, Number 1, 2024
Đurđana Ozretić Došen
Editorial preface
It always gives us great joy and pleasure, at the time that a new issue of Market-Tržište journal is issued, to be able to commit its topical and hopefully interesting content to the hands of our faithful readers. In a total of six papers authors from three countries (Turkey, Czechia and Croatia) present intriguing topics of their investigation and other research issues that are sure to spur scientific curiosity and desire for further study and exploration. Read the Full text.
Content:Baris Batuhan Gecit, Handan Ozdemir, Elif Akagun ErginBrands Taking a Public Stand: A Keyword Analysis of Brand Activism DOI: https://doi.org/10.22598/mt/2024.36.1.7 Full-text Ibrahim Avci, Mahmut Kocan, Ahmet Kirmizibiber Evaluation of Consumers' use of Smart Robotic Vacuum Cleaners under Extended Expectation-Confirmation Model DOI: https://doi.org/10.22598/mt/2024.36.1.25 Full-text Jan Wegert Crisis as a Catalyst of Market Shaping: The Role of Leadership at Different Stages of Business DOI: https://doi.org/10.22598/mt/2024.36.1.43 Full-text Serhiy Bobrytskyy, Václav Stříteský A Systematic Review of Online Marketing Effects on Online and Offline Sales: A Framework and State of Research DOI: https://doi.org/10.22598/mt/2024.36.1.59 Full-text Nikola Drašković Empathy in Action: A Qualitative Study of the Intersections of Design Thinking and Marketing DOI: https://doi.org/10.22598/mt/2024.36.1.83 Full-text Sven Harambašić, Vatroslav Škare Influence Decoded: Challenges and Opportunities Shaping the Future of Influencer Marketing Research DOI: https://doi.org/10.22598/mt/2024.36.1.99 Full-text |