DEPARTMENT OF TRADE OF FACULTY OF ECONOMICS & BUSINESS ZAGREB
and
CROATIAN CHAMBER OF COMMERCE
organize
INTERNATIONAL SCIENTIFIC CONFERENCE
TRADE PERSPECTIVES 2017: Specialization and Customer Centered Retailing
Faculty of Economics Zagreb - Congress Hall
Conference goals:
(1) to present the results of scientific research and views of experts on different options of specialization in distributive trade; (2) to provide management with proposals for attracting and engaging the modern customer in retailing; (3) to explain the achievements of new technologies in the development of customer experience
Conference topics:
- specialization and expertise in retail
- trends in specialized retail
- merchandizing and category management
- quality assurance standards in merchandize management
- improving relationships in sharing economy context
- implementing digital innovation in engaging customers
- attracting and engaging the modern customer
- creating total customer experience
SUPPORT:
The conference is financially supported by:
- Faculty of Economics and Business, University of Zagreb
- Croatian Ministry of Science and Education
- Croatian Chamber of Economy.
CALL FOR PAPERS
We invite scientists and professionals to submit their papers in English language. Only papers which are not previously published or proposed for publication in other publication will be taken into consideration to be included in publications and programme. Presentations can be prepared in Croatian or in English language. Abstracts and full papers should follow Instructions for authors.
PAPER PUBLICATION
All abstracts and papers are subject to the blind review process and have to be edited according to the instructions.
Accepted papers will be fully published in publication with ISBN number entitled: "TRADE PERSPECTIVES 2017: Specialization and Customer Centered Retailing". The publication will be indexed in bibliographic databases EconLit and JEL.
SUPPORTING JOURNALS
Poslovna izvrsnost / Business Excellence
EBER - Entrepreneurial Business and Economics Rewiev
Note: Authors who submit papers to supporting journals regarding the similar topic as at the conference proceedings, should change the paper title and make considerable modifications to the content of the paper. Papers sent to journals are the subject of the usual review process in journals. programee commitee of the conference by any means does not guarantee jounal publication!
CONFERENCE FEE: 150 EUR*, information on payment method will be distributed together with acceptance of abstracts.
* special discount for participants of "Trade Perspectives 2016" (50%): 75 EUR
IMPORTANT DATES
Abstract deadline 3rd July 2017
Acceptance of abstracts 17th July 2017
Full papers deadline 25th September 2017
Acceptance of full papers 16th October 2017
Date of the conference 29th and 30th November 2017
PREVIOUS PUBLICATIONS
Emerald Publishing has published a book which is the output of past Conferences. Details>>>
Trade Perspectives Proceedings (indexed in bibliographic databases EconLit and JEL) are available here >>>.