In his research the primary area of interest is marketing management (services, tourism, transport, air transportation, destination marketing), consumer behavior in tourism, service quality, satisfaction and loyalty, airline marketing and management and transport policies in tourism.
He also focuses on the role of government organizations in destination marketing and brand strategy in the travel industry and airline business strategies and business models (influence of strategies on business profitability, passenger satisfaction, building competitive advantages).
He also focuses on the role of government organizations in destination marketing and brand strategy in the travel industry and airline business strategies and business models (influence of strategies on business profitability, passenger satisfaction, building competitive advantages).