CEEPUS Zagreb 2026 - Preparation

According to CEEPUS approved agenda, each student should be prepared for participation at the workshop "The Role of Digital Technologies in Sustainable Business - with a Pinch of Salt". Preparation activities are amounted to workload of 32 hours in the context of ECTS system.

MENTORS FOR PREPARATION ACTIVITIES

General coordinator and first comentor for preparation activities is from

Universtiy of Zagreb Faculty of Economics and Business - Blaženka Knežević, PhD. (bknezevic@net.efzg.hr

For students from host institution i.e. University of Zagreb (Croatia) second comentor for preparation activities is Agnieszka Hajdukiewicz (hajdukia@uek.krakow.pl) from Krakow University of Economics (Poland)

Second comentor for preparation activities is based in participating partner institution as follows:

For students from Poznan University of Economics (Poland) - Bartłomiej Pierański, PhD. (bartlomiej.pieranski@ue.poznan.pl)
For students from Czech University of Life Sciences Prague (Czech Republic) - Pavel Kotyza, PhD. (kotyza@pef.czu.cz)
For students from Slovak University of Agriculture in Nitra (Slovakia) - Jochana Paluchova, PhD. (johana.paluchova@gmail.com)
For students from University of Belgrade, Faculty of Economics (Serbia) - Goran Petković, PhD. (pego@eunet.rs)
For students from University of Szeged (Hungary) - Krisztian Kis, PhD. (kisk@mk.u-szeged.hu)

Comentors' role is to coordinate and monitor preparation activities of participating students at undergraduate, graduate and doctoral level in accordance to instructions and materials distributed at this web page.4

INSTRUCTIONS FOR PREPARATION

All students are kindly asked to read and watch required and suggested materials on CASE STUDY and SEMI-STRUCTURED INTERVIEWS as interrelated research methodology provided below. Based upon materials, before arriving to Zagreb, each student should prepare a list of 5-10 questions aimed for in-field interviews with managers on topics digitalization and sustainability. On the first day of the workshop individually prepared questions will be presented to colleagues in assigned international student team before conducting a qualitative research in the assigned company. Each team will discuss prepared questions collected from individual students and prepare joint question list for the in-field resesearch. As stated in the agenda, in field research will be conducted on the second day of the workshop with managers in Croatian companies or organizations. Timetable of in-field work and all necessary information on companies and organizations which are a subject of the research will be communicated to student teams on the first day of the workshop. Key topic of the in-field research is Digitalization and its role in Sustainable Business.

Your preparation is cruitial for the sucess of your team. Each team member should be well prepared to conduct the interview and case analysis to produce the final team project presentation and short report (i.e. team case study) of a certain Croatian company or organization which will be presented on the third day of the workshop.

As stated before, more information on exact companies in which interviews will be done will follow when participants arrive to Zagreb and when we form international student teams for case studies.

Should anyone need assistance during preparation of individual question list, please contact assigned comentor at your University!

MATERIALS FOR PREPARATION

Required readings on case study method (PDFs):
Paper 1
Paper 2
Paper 3
Paper 4
Book of cases in Sustainability (SUSTA project output)>>> (Please note, besides examples of case studies in sustainability, the preface of this book contains valuable information on case study method)

Required readings on semi-structured interviews (PDFs):
Paper 1
Paper 2

Suggested readings in form of online articles and professional blogs:
https://researchmethodscommunity.sagepub.com/blog/case-study-methodology
https://trymata.com/blog/what-is-a-case-study/
https://researcher.life/blog/article/what-is-a-case-study-in-research-definition-methods-and-examples/
https://www.maxqda.com/research-guides/semi-structured-interviews
https://files.su.ac.za/public/documents/2025-09/tips-conducting-semi-structured-interviews_0.pdf
https://www.quirkos.com/blog/post/semi-structured-interview-guide-qualitative-interviews/

Useful VIDEOS on case study method

Useful VIDEOS on semi-structured interviews