Mr. Mike Farnan, one of the world's biggest sports marketing authorities with more than 20 years of international experience, will held on March 18, 2019 a lecture "Creation and development of the brand within the football club".
The lecture will be held in Hall 3 at the Faculty of Economics & Business starting at 14.00.
For more information, see the FB event
About the Lecturer:
Mr. Mike Farnan was director of marketing in the golden age of Manchester United and Sir Alex Ferguson, at the end of the 90's. He was also Manchester United International Co. manager responsible for expanding to the world market, and opening trade and hospitality facilities under the brand "Red Devils". Mr. Farnan is credited for the commercial success of the Formule 1 Team of Jordan. He is former director of marketing at Sunderland AFC, and has played similar roles in the Italian Serie A club AC Parma, as well as Spanish Atletico Madrid.
The lecture will be held in Hall 3 at the Faculty of Economics & Business starting at 14.00.
For more information, see the FB event
About the Lecturer:
Mr. Mike Farnan was director of marketing in the golden age of Manchester United and Sir Alex Ferguson, at the end of the 90's. He was also Manchester United International Co. manager responsible for expanding to the world market, and opening trade and hospitality facilities under the brand "Red Devils". Mr. Farnan is credited for the commercial success of the Formule 1 Team of Jordan. He is former director of marketing at Sunderland AFC, and has played similar roles in the Italian Serie A club AC Parma, as well as Spanish Atletico Madrid.