Zoran Krupka, PhD

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Zoran Krupka, PhD
Name and surname
Zoran Krupka
Room
A 103
Social Networks
ORCID logo
Office Hours
  • Tuesday: 10:00 - 12:00
Biography

Career Overview
Professor Zoran Krupka works as a professor of marketing at the University of Zagreb Faculty of Economics & Business. Currently he is holding a position of a Vice Dean for Quality Management, Internationalization and Science. Before that he was director of integrated undergraduate and graduate university study program in business. As an author or co-author, he has published more than 50 scientific papers, one scientific book, one university and two high school textbooks. In 2007 he received “Dr. Mijo Mirković” award for scientific paper, he is a guest lecturer in many countries (Brazil, Chile, USA, Montenegro etc.) and actively participate as a consultant for companies.

Research Areas
International Marketing, Brand Management, Country of Origin, Luxury Marketing, Marketing Planning.

External Activity
Zoran Krupka is associate editor in the journal Market - Tržište, editorial board member in Technology and society, and ZIREB journals. He served as a program or organizing committee chair in more than 20 international scientific conferences (e.g. Global Business Conference, Odyssey, Marketing Theory Challenges), he is a member of EMAC, AMA, and CROMAR. He is a University of Zagreb Senate member, regular reviewer for many journal in the field of marketing and tourism, and member-scientist in many ERASMUS+, ORIZON , InterReg and other international competitive projects.

Notable Publications in period 2019-2023
  1. Vlašić, G., Dabić, M., & Krupka, Z. (2024). Cognitive Profiles of Strategic Decision-Makers: Implications for Exploration-Exploitation Strategies. Strategic Change, 33(4), 275-285.
  2. Dropulić, B., Krupka, Z., & Vlašić, G. (2024). The Use of Biometrics in Marketing: Challenges and Opportunities. 28th CROMAR Congress - Marketing in Multiverse: From Real to Virtual. Pula (Croatia), October 12th-13th, 2023, pp. 289-307.
  3. Otola, I., Grabowska, M., & Krupka, Z. (2023). Trust and Organizational Resilience. New York, NY: Roudledge.
  4. Krupka, Z. (2023). Exploring the Influence of Sensory Marketing on Brand Perception. Our Economy, 69(3), 45-55.
  5. Krupka, Z. (2023). Empowering Brands: Integrating Experiential Marketing and Socially Responsible Initiatives for Lasting Impact. 45th EBES Conference Proceedings - vol. I. Budapest (Hungary / online), October 11th-13th, 2023, pp. 732-741.
  6. Otola, I., Grabowska, M., & Krupka, Z. (2023). Response of High-Growth Enterprises to the Crises Caused by the Covid-19 Pandemic. Management: Journal of Contemporary Management Issues, 28(2), 13-26.
  7. Dropulić, B., Krupka, Z., & Vlašić, G. (2022). Brand Equity in a Digital Age: Systematic Literature Review. Economic Thought and Practice, 31(1), 277-302.
  8. Krupka, Z., Mirt, M., & Ozretić Došen, Đ. (2021). The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building. Market-Trziste, 33(2), 221-238.
  9. Krupka, Z., Dobra, A., & Vlašić, G. (2021). Factors Influencing the Perception of Destination Brand Luxuriousness. Our Economy, 67(4), 74-86.
  10. Dropulić, B., Krupka, Z., & Vlašić, G. (2021). Student Customer Experience: A Systematic Literature Review. Management: Journal of Contemporary Management Issues, 26(2), 211-228.

Curriculum Vitae