35th BBS - Prof. Katherine Sredl, Ph.D.

It is our pleasure to invite you to the 35th (and 10th online) Brown Bag Seminar, which will take place on Tuesday,  May 20, 2021, starting at 2 pm via the Zoom app. All information for access could be found on the following website: https://www.efzg.unizg.hr/istrazivacki-rad-15/brown-bag-seminar-42811/najava-brown-bag-seminara/42813. The cycle of the Brown Bag Seminar will be continued by the presentation of Prof. Katherine Sredl, Ph.D., who will present an emerging paper entitled "The role of news images in humanitarian aid: the case of the winter 2020-21 earthquakes in Banovina, Croatia".

Summary of the presentations:
Most prior research on photojournalist images of natural disasters focuses on the act of making the image, with an emphasis on editorial decision-making. The focus on the editorial process, while crucial for understanding the economics of media, leaves open an opportunity to develop theory on the role of images of disaster in creating a cultural meaning of disaster and associated trauma and subsequent processes of recovery. The goal of this research is to contribute to that theory through a content analysis of front-page images by photojournalists of the earthquakes in Sisak-Moslavina County, Croatia, in 2020, in Jutarnji List, Croatia’s most widely circulated national newspaper and the second most visited news website (Reuters 2017). Inquiry into the role of images in the cultural response to trauma has implications for public policy scholars and decision-makers who seek to understand and alleviate the pain and material loss that result from disasters and the subsequent loss of self that is associated with trauma at the cultural level.

About the presenter:
Ms. Katherine Sredl is a professor of the Department of Marketing at the Quinlan School of Business, Loyola University Chicago. In the period from 2017 to 2019, she was a Visting Scholar at the Faculty of Economics & Business in Zagreb. Her research interests include consumer behavior, media, social justice, gender, globalization, rituals, and consumer sensitivity.
Description of the Brown Bag Seminar concept:
The Brown Bag Seminar (BBS) is an informal one-hour workshop with aim of presenting research in different stages of design (ideas, rounded theoretical framework, conducted empirical research, etc.), promoting discussion and creating a stimulating environment focused on the constructive discussion between exhibitors and the rest of participants of the seminar. The basic idea of the BBS is to create a platform where at least once a month, the FEB ZG employees will have the opportunity to present the ideas and articles they work on within their scientific research work. We invite you to respond and help with your constructive comments to exhibitors and expose by yourself the topics you are currently working on, unpublished works or present the research ideas you are thinking about.
The idea is that presentations (in English or Croatian - depending on the presenter's preference) last for 30-40 minutes, and is followed by a discussion. 

On behalf of the organizers,

Assist. Prof. Velibor Mačkić, Ph.D.