Faculty of Economics & Business - Zagreb

Ola Jiang guest lecture, Xiaomi Head of Marketing CEE & Nordic

Ola Jiang 蒋 怡, Xiaomi Head of Marketing CEE & Nordic, gave a guest lecture on May 25th, 2021, to 4th year BDiB students in the Strategic Management course.

With advanced knowledge in the IT industry, Ola Jiang 蒋 怡 shared insights on how Xiaomi was able to expand and still is expanding in overseas markets. Today, Xiaomi is among the three leading smartphone manufacturers in the world, and according to Canalys' data for the first quarter of 2021, it has the best selling in the Croatian market of smartphones.

The topic of the guest lecture “How Xiaomi expanded in overseas market” provided students with a detailed insight supported with real-time examples of the ways in which this global technology leader holds market positions internationally.