Vatroslav Škare, PhD

Vatroslav Škare, PhD, is an Associate Professor at the Marketing Department of the Faculty of Economics & Business, University of Zagreb, Croatia. His teaching and research interests include digital marketing, product/brand management, and services marketing. He co-heads the professional master’s program in Digital Marketing at the Faculty of Economics and Business, University of Zagreb. Dr. Škare frequently serves as a visiting professor and guest lecturer at universities abroad. His current research focuses on social media storms and privacy concerns. He regularly publishes in academic journals and participates in scientific and business conferences. Dr. Škare is a member of the editorial boards of two scientific journals. His academic contributions also extend to teaching executive education programs. As a consultant, he has been involved in marketing projects across various industries, including tourism, retail, publishing and media, ICT, and real estate.