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Contact information:
Name and surname: Tanja Komarac
Position: Assistant Professor
Department: Marketing department
Faculty: Faculty of Economics & Business, University of Zagreb
Address: Faculty of Economics & Business Zagreb, Trg J. F. Kenndyja 6, 10000 Zagreb, CROATIA
Phone: +385 1 238 3302
E-mail: tkomarac@net.efzg.hr
Education:
2012 - 2018 Faculty of Economics & Business Zagreb - Postgraduate doctoral study - Business Economics - Marketing
2011 - 2014 Faculty of Economics & Business Zagreb - Postgraduate study - Marketing Management
2009 - 2010 Faculty of Economics & Business Zagreb - Graduate study - Marketing
2005 - 2009 Faculty of Economics & Business Zagreb - Undergraduate study - Business Economics, Marketing
2001 - 2005 Secondary School of Economics Sisak
Awards:
2019 "Best Doctoral Dissertation Award" awarded by Croatian Marketing Association (supervisor: Đurđana Ozretić Došen, Ph.D.)
2017 "Mijo Mirković" award for the scientific article "Understanding competition and service offer in museum marketing" coauthored by Komarac, T., Ozretić Došen, Đ., Škare, V. awarded by Faculty of Economics & Business, University of Zagreb
Acknowledgment for:
2023 Scientific productivity measured with h-index in the category of assistant professors awarded by Faculty of Economics & Business, University of Zagreb
2022 Teaching Excellence awarded by Faculty of Economics & Business, University of Zagreb
2016 Teaching Excellence awarded by Faculty of Economics & Business, University of Zagreb
Courses:
Brand management (in English) - master program (Master Degree in Business - Marketing)
Services marketing (in English) - master program (Master Degree in Business - Marketing)
Principles of marketing (in Croatian) - integrated undergraduate and graduate study program - 2nd year (Summer semester)
Digital marketing (in Croatian) - undergraduate study (Summer semester) - invited lecturer
Mobile marketing (in Croatian) - specialist study program (Digital marketing) - 2nd year (Winter semester)
Marketing the arts, culture and entertainment (in Croatian) - integrated undergraduate and graduate study program - elective course (Winter semester)
Invited lectures:
2023 American Academy - Introduction to Marketing (Thematic week: Business)
2019 International Summer School of Cultural Tourism organized by the University of Zadar, Department of Tourism and Communication Studies from 15th to the 20th July 2019.
Erasmus+
2019 University of Klagenfurt (AAU) (courses International Marketing, Research Seminar in Marketing and Global Business Communication).
Additional activities
2022 - 2023 ECTS coordinator for winter semester
2020 - Technical Editor (Market-Tržište journal)
Additional education (workshops, summer schools):
2022 Faculty of Social Sciences and Leisure Management, Taylor’s University - 2nd CRiT Summer School on Tourism and SDGs 2022
2020 Publishing in Top SSCI Journals and Get Recognition for Your Research (Emerald Publishing)
2020 PLS-SEM Academy, online education
2017 University of Vienna, "2nd EMAC Junior Faculty & Doctoral Student Research Camp"
2015 University of Bologna "5th Workshop on Managing Cultural Organisations"
2015 University of Zadar "International Summer School of Cultural Tourism"
2013 University of Rijeka, "Workshop on Scientific Research in Marketing"
Membership in professional associations
EMAC European Marketing Academy
CROMAR Croatian Union of Marketing
Office Hours
- Thursday: 10:00 - 11:30
Biography
Contact information:
Name and surname: Tanja Komarac
Position: Assistant Professor
Department: Marketing department
Faculty: Faculty of Economics & Business, University of Zagreb
Address: Faculty of Economics & Business Zagreb, Trg J. F. Kenndyja 6, 10000 Zagreb, CROATIA
Phone: +385 1 238 3302
E-mail: tkomarac@net.efzg.hr
Education:
2012 - 2018 Faculty of Economics & Business Zagreb - Postgraduate doctoral study - Business Economics - Marketing
2011 - 2014 Faculty of Economics & Business Zagreb - Postgraduate study - Marketing Management
2009 - 2010 Faculty of Economics & Business Zagreb - Graduate study - Marketing
2005 - 2009 Faculty of Economics & Business Zagreb - Undergraduate study - Business Economics, Marketing
2001 - 2005 Secondary School of Economics Sisak
Awards:
2019 "Best Doctoral Dissertation Award" awarded by Croatian Marketing Association (supervisor: Đurđana Ozretić Došen, Ph.D.)
2017 "Mijo Mirković" award for the scientific article "Understanding competition and service offer in museum marketing" coauthored by Komarac, T., Ozretić Došen, Đ., Škare, V. awarded by Faculty of Economics & Business, University of Zagreb
Acknowledgment for:
2023 Scientific productivity measured with h-index in the category of assistant professors awarded by Faculty of Economics & Business, University of Zagreb
2022 Teaching Excellence awarded by Faculty of Economics & Business, University of Zagreb
2016 Teaching Excellence awarded by Faculty of Economics & Business, University of Zagreb
Courses:
Brand management (in English) - master program (Master Degree in Business - Marketing)
Services marketing (in English) - master program (Master Degree in Business - Marketing)
Principles of marketing (in Croatian) - integrated undergraduate and graduate study program - 2nd year (Summer semester)
Digital marketing (in Croatian) - undergraduate study (Summer semester) - invited lecturer
Mobile marketing (in Croatian) - specialist study program (Digital marketing) - 2nd year (Winter semester)
Marketing the arts, culture and entertainment (in Croatian) - integrated undergraduate and graduate study program - elective course (Winter semester)
Invited lectures:
2023 American Academy - Introduction to Marketing (Thematic week: Business)
2019 International Summer School of Cultural Tourism organized by the University of Zadar, Department of Tourism and Communication Studies from 15th to the 20th July 2019.
Erasmus+
2019 University of Klagenfurt (AAU) (courses International Marketing, Research Seminar in Marketing and Global Business Communication).
Additional activities
2022 - 2023 ECTS coordinator for winter semester
2020 - Technical Editor (Market-Tržište journal)
Additional education (workshops, summer schools):
2022 Faculty of Social Sciences and Leisure Management, Taylor’s University - 2nd CRiT Summer School on Tourism and SDGs 2022
2020 Publishing in Top SSCI Journals and Get Recognition for Your Research (Emerald Publishing)
2020 PLS-SEM Academy, online education
2017 University of Vienna, "2nd EMAC Junior Faculty & Doctoral Student Research Camp"
2015 University of Bologna "5th Workshop on Managing Cultural Organisations"
2015 University of Zadar "International Summer School of Cultural Tourism"
2013 University of Rijeka, "Workshop on Scientific Research in Marketing"
Membership in professional associations
EMAC European Marketing Academy
CROMAR Croatian Union of Marketing