Tanja Komarac, PhD

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Tanja Komarac, PhD
Name and surname
Tanja Komarac
B 303
Office Hours
  • Live or online via Google Meets (on appointment). Please contact me at: tkomarac@net.efzg.hr

CV in Europass (PDF)

Contact information:

Name and surname: Tanja Komarac
Position: Assistant Professor
Department: Marketing department
Faculty: Faculty of Economics & Business, University of Zagreb
Address: Faculty of Economics & Business Zagreb, Trg J. F. Kenndyja 6, 10000 Zagreb, CROATIA
Phone: +385 1 238 3302
E-mail: tkomarac@net.efzg.hr


2012 - 2018              Faculty of Economics & Business Zagreb - Postgraduate doctoral study - Business Economics - Marketing
2011 - 2014              Faculty of Economics & Business Zagreb - Postgraduate study - Marketing Management
2009 - 2010              Faculty of Economics & Business Zagreb - Graduate study  - Marketing
2005 - 2009              Faculty of Economics & Business Zagreb - Undergraduate study - Business Economics, Marketing
2001 - 2005              Secondary School of Economics Sisak


2019 "Best Doctoral Dissertation Award" awarded by Croatian Marketing Association (supervisor: Đurđana Ozretić Došen, Ph.D.)
2017 "Mijo Mirković" award for the scientific article "Understanding competition and service offer in museum marketing" coauthored by Komarac, T., Ozretić Došen, Đ., Škare, V. awarded by Faculty of Economics & Business, University of Zagreb 
2016 Award for Teaching Excellence awarded by Faculty of Economics & Business, University of Zagreb

Brand management (in English) - master program (Master Degree in Business - Marketing)
Services marketing (in English) - master program (Master Degree in Business - Marketing)
Principles of marketing (in Croatian) - integrated undergraduate and graduate study program - 2nd year (Summer semester)
Digital marketing (in Croatian) - undergraduate study (Summer semester) - invited lecturer
Mobile marketing (in Croatian) - specialist study program (Digital marketing) - 2nd year (Winter semester)

Invited lectures:

2019 International Summer School of Cultural Tourism organized by the University of Zadar, Department of Tourism and Communication Studies from 15th to the 20th July 2019.

2019 University of Klagenfurt (AAU) (courses International Marketing, Research Seminar in Marketing and Global Business Communication).

Additional activities

2020 Technical Editor (Market-Tržište journal)

Additional education (workshops, summer schools):

2020 Publishing in Top SSCI Journals and Get Recognition for Your Research (Emerald Publishing)
2020 PLS-SEM Academy, online education
2017 University of Vienna, "2nd EMAC Junior Faculty & Doctoral Student Research Camp"
2015 University of Bologna "5th Workshop on Managing Cultural Organisations"
2015 University of Zadar "International Summer School of Cultural Tourism"
2013 University of Rijeka,  "Workshop on Scientific Research in Marketing"

Membership in professional associations

European Marketing Academy
CROMAR Croatian Union of Marketing