Ružica Brečić, PhD

Ružica Brečić
Assistant Professor 
Marketing department
Faculty of Economics and Business
University of Zagreb
J.F.Kennedy square 6, 10000 Zagreb
+ 385 1 238 3317 
e-mail: rbrecic@efzg.hr 

CV
Portfolio
 

• EDUCATION

2007-2010  PhD - University of Zagreb, Faculty of Economics and Business, Marketing department  
2005-2007  MBA - University of Zagreb, Faculty of Economics and Business, postgraduate program “International studies of Business Administration MBA”, M.Sc
2000-2004  MA - University of Zagreb, Faculty of Economics and Business, Finance department
                      

• CURRENT POSITION(S)

2020  –           Associate Professor - University of Zagreb, Faculty of Economy and Business, Department of Marketing 
2014 – 2020  Assistant Professor - University of Zagreb, Faculty of Economy and Business, Department of Marketing     
2010 – 2014  Senior Assistant - University of Zagreb, Faculty of Economy and Business, Department of Marketing
2007 – 2010  Teaching and Researching Assistant - University of Zagreb, Faculty of Economy and Business, Department of Marketing
 

• PREVIOUS POSITIONS

2005 – 2007   Assistant to the Board member “Corporate Services” INA – Oil and Gas Company
2004 – 2005   Intern in the Department of Finances INA – INA – Oil and Gas Company
2002 – 2004  Undergraduate Student Assistant - University of Zagreb, Faculty of Economy and Business, Department of Marketing
 

• MEMBERSHIPS OF SCIENTIFIC SOCIETIES

Macromarketing – member
EMAC – European Marketing Academy Association – member
CROMAR (Croatian Society of Marketing Associations) – member
 

• TEACHING ACTIVITIES

Course “Principles of Marketing”; Faculty of Economic and Business. Lectures and seminars, Undergraduate studies.
Course “SME’s Marketing”; Faculty of Economic and Business. Lectures and seminars, Undergraduate studies.
Course “SME’s Marketing Management”; Faculty of Economics and Business. Lectures and seminars, Graduate professional studies.    
Course "Integrated Marketing Communication"; Faculty of Economics and Business. Seminars, Graduate professional studies. 
Course "Marketing strategy"; Faculty of Civil Construction and Faculty of Engineering   
 

• PROJECTS

2019 - 2023 - Croatian Science Foundation Project "Math Attds" (No. PZS-2019-02-9814) - Team leader
2016 - 2021 - EU HORIZON 2020 - No. 678024 "Strength2Food: Strengthening European Food Chain Sustainability by Quality and Procurement Policy" - Croatian Team Leader, WP Deputy Leader and Task Leader
2013-2016 - ​EU FP7 GLAMUR - No. 311778 - "A comparative analysis of global versus local food supply systems". Expert for methodlogy.
2008-2011 - EU FP7-KBBE-2007-1 - No. 212579 ''Food Consumer Science in the Balkans: Frameworks, Protocols and Networks for a better knowledge of food behaviours“ – younger researcher
 

• RESEARCH INTERESTS 

Marketing for Small and Medium Sized Enterprises
Food Marketing
Children as consumers
 

• FELLOWSHIPS

2012    University of Notre Dame, USA; Nanovic Institute foe European Studies; Visiting scholar for the project: The Roles of Parental Involvement, Peer Influence, and Expression of Identity as Influences in Children’s Buying Behavior.
2012   Universitat de Salento, Lecce, Italy; Erasmus, Professional training.
2010   Universitat de Navarra, Pamplona, Spain; Erasmus, Professional training.
2008  Swansea University, School of Business and Economics; Follow-up for the application of the doctoral thesis.
 

• WEBSITES

Izv. prof. dr. sc. Ružica Brečić - EFZG - Ekonomski fakultet Zagreb (unizg.hr)
Math Attitudes (math-attds.eu)
(1) Ruzica Brecic | LinkedIn
Pilot action on mainstreaming local food supply chains | Strength2Food - YouTube