Jurica Pavičić, PhD

Jurica Pavičić, PhD is a full professor at Marketing Department. He holds a Ph.D. in Marketing at the Faculty of Economics and Business, University of Zagreb (2000), and in the field of Sociology at the Alpen-Adria Universität, Klagenfurt, Austria (2009). He authored over 100 scientific papers published in scientific journals, scientific conference proceedings and scientific monographs. He is co-author of over 10 books and the editor of several scientific monographs. Areas of scientific his interest include: marketing strategy, marketing of non-profit organizations, marketing and social change, and improvement of educational institutions and educational processes. He is a member of the editorial board of several scientific journals and a permanent or occasional reviewer. He was a leader and/or a member of several scientific-research projects. He metored a large number of graduate and graduate theses at various levels of study. He was the Head of Marketing Department (2010-2012), Vice-Dean for Scientific Research and Administration (2012-2014) and Vice Dean for International Cooperation and Accreditation (2014 until today) at the Faculty of Economics and Business, University of Zagreb. He was the president of the Administrative Council at Institute for Public Finance, Zagreb (2013 until today), and President of the Council of Social and Humanistic Sciences at University of Zagreb (2014 until today).

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