Andrea Lučić, PhD

Andrea Lučić is an associate professor at the Marketing Department of the Faculty of Economics in Zagreb, where she teaches Principles of Marketing, Sustainable Marketing and Ethics, and Marketing and Sustainable Development. She graduated from the same Faculty, majoring in Finance, and obtained her doctorate on "Sustainable Marketing as a Determinant of Business Success". Her doctorate was announced as part of the 10 Best of 2015 by the European Association of Doctoral Programs EDAMBA. She won four Dean's awards for outstanding academic success and scholarships from the City of Zagreb and the Ministry of Science, Education, and Sports for exceptional academic success. Areas of scientific research interest include marketing ethics, responsible consumer behavior, responsible financial behavior, and food marketing. She is the leader of the Croatian Science Foundation's project "Strengthening the financial ability of young consumers through education and behavioral intervention" and the professional educational project "Be FIN - Financially literate and responsible".  She collaborated on several domestic and European scientific projects. She is one of the researchers on the Horizon2020 project called "strength2food" Strengthening European Food Chain Sustainability by Quality and Procurement Policy Activity, Cost of the INTREPID project, and the bilateral cooperation between the Republic of Croatia and the RS "Financial literacy and Socialization of children as consumers". As part of ERASMUS+ professional and scientific visits, she visited Universidad de Navarra, Università del Salento, and gave lectures at Universidad de Granada and Universidad Javierana Bogota.   She is the author of a large number of scientific and professional works.