Master Degree in Business study programme "Marketing" is a 1-year graduate study programme which was introduced in the academic year 2020/2021. It is one out of five university graduate study programmes provided by the University of Zagreb, Faculty of Economics & Business that are fully taught in English.

Within this study programme students are presented with the latest scientific, professional and practical achievements in marketing. Through this study programme, candidates will develop specific skills for the marketing discipline and its application in business. The courses will enable students to acquire the necessary knowledge in the field of consumer behavior, marketing research, marketing strategy, marketing planning, brand management, integrated marketing communications, personal selling and negotiation, sales management, interactive marketing communications, business to business (B2B) marketing, customer relationship management (CRM), international marketing, and services marketing.

Who can apply? 
The programme is open to Croatian and international applicants that have a Bachelor level diploma in the field of economics or business (the equivalent of 240 ECTS is a prerequisite for enrolment procedure).

What is the duration of the study?
The duration of the study is one academic year (2 semesters).

How to apply?
The full details on the application process are available in English and in the Croatian language.
A document explaining the full application procedure for international students coming from abroad can be found here.

If you need help or clarification on the procedure, our international office can assist you in obtaining all the necessary documents. Please send an email to for further instructions. 

What is the application deadline? 
For international students, online applications are already open and remain open until the first week of November. Please send an email to for further instructions.
For Croatian students, the applications will be open in the first week of October.

When do the classes begin? 
Beginning of the classes: the first week of November.  

What is the tuition?
The tuition fee for one academic year is 5,000.00 Euros.

The amount of the tuition fee can be paid in four instalments.

Where is the enrollment office? 
Office 5, ground floor.
What is the enrollment fee?
Candidates for enrollment will have to pay additional 66.36 Euros as enrollment fee.

Programme Structure


Course cordinator Course code Course name ECTS Number of teaching hours
S. Piri Rajh, PhD, Full Professor 211309 Consumer Behavior 6 20 20 0
M. Mandić, PhD, Associate Professor 211310 Marketing Research 6 20 20 0
M. Tomašević Lišanin, PhD, Full Professor 211311 Personal Selling and Negotiation 6 20 20 0
  99490 Seminar paper 2 0 20 0
    ELECTIVE COURSES (min. 8 ECTS):        
Đ. Ozretić Došen, PhD, Full Professor 211312 Brand Management 5 30 0 0
D. Sinčić Ćorić, PhD, Full Professor 211313 Business to Business (B2B) Marketing 5 20 10 0
Z. Krupka, PhD, Associate Professor 211314 International Marketing 5 30 0 0
Đ. Ozretić Došen, PhD, Full Professor 211315 Services Marketing 5 30 0 0


Course cordinator Course code Course name ECTS Number of teaching hours
A. Tkalac Verčič, PhD, Full Professor 211316 Integrated Marketing Communications 6 20 20 0
J. Pavičić, PhD, Full Professor 211318 Marketing Strategy 6 20 20 0
  99489 Master thesis 12 0 60
    ELECTIVE COURSES (min. 8 ECTS):        
M. Mandić, PhD, Associate Professor 211320 Customer Relationship Management (CRM) 4 10 10 0
G. Vlašić, PhD, Associate Professor 211322 Interactive Marketing Communications 4 20 0 0
Z. Krupka, PhD, Associate Professor 211323 Marketing Planning 5 20 10 0
M. Tomašević Lišanin, PhD, Full Professor 211325 Sales Management 4 10 10 0