Sveučilište u Zagrebu - Ekonomski fakultet

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MARKET-TRŽIŠTE is the official journal of the Faculty of Economics & Business – Zagreb, Marketing Department and CROMAR (Croatian marketing association). The first issue was published in 1989 and between then and 2005, it was exclusively the official CROMAR journal. The Faculty of Economics and Business – Zagreb, Marketing Department joined as a co-publisher in 2006. The journal has been published twice a year in continuity.

In the course of 29 years, Market-Tržište has followed development trends of the marketing science and its practical application. It publishes papers on any topic in the field of marketing. Any interdisciplinary papers (whose topics have to include marketing) are also welcome.

Here you will find abstracts from current issueinstructions for authors and subscription information. Full-text archive is available at the portal of scientific journals of Croatia "Hrčak".

Starting with its first issue in 2011, leading Croatian scientific marketing journal Market-Tržište is included in the SCOPUS (Elsevier) secondary publications database. The journal's indexing in SCOPUS is in line with an important part of its mission, that is the inclusion in relevant international secondary publications and information databases. Further efforts to raise the journal's international acclaim will add more value for potential authors and expand its reach among audiences.

Articles submitted to the Market-Tržište journal should not have been published before in their current or substantially similar form, or be under consideration for publication with another journal.

General information on the Market-Tržište can be found in the journal presentation.

Market-Tržište is indexed in following international secondary publications and information databases:

Information about Market-Tržište is included in several catalogues:
  • The table of contents of Market-Tržište journal is published on the ELMAR (American Marketing Association) academic resource portal.
  • The table of contents and abstracts from Market-Tržište journal are published on the Academic Journals Database, a universal index of periodical literature covering basic research from all fields of knowledge.
  • Market-Tržište journal has been included in Ulrichsweb (a web version of the Ulrich's InternationalPeriodicals Directory), making it available for search online via regional academic libraries.
  • Market-Tržište journal has been included in Elektronische Zeitschriftenbibliothek - EZB (Electronic Journals Library), which offers fast, structured and standardized access to scientific and academic full text journals.
  • Market-Tržište journal information is now also available in the JournalSeek database, the largest completely categorized database of journal information accessible via the Internet.
  • Articles published in Market-Tržište journal may be accessed via the Google Scholar search engine.
  • MIAR
Market-Tržište does not have article processing fee/charges (APCs).
Market-Tržište does not have article submission fee/charges.

All submitted research papers and articles will be checked for originality using a solution from our partner Turnitin.

All content is made freely available for non-commercial purposes, users are allowed to copy and redistribute the material, transform, and build upon the material as long as they cite the source.
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