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Volume 30, Number 2, 2018

Editorial preface

For a full 30 years now, Market-Tržište journal has been both a respectable benchmark framework for acquiring and expanding one’s marketing knowledge and a source of information on findings of scientific marketing research conducted in various environments and contexts in terms of the activities under scrutiny in different geographical areas. Full-text
 

Content:

Saba Resnik, Mateja Kos Koklič
User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach
Korisnički generirane tweet poruke o globalnim zelenim markama: pristup analize sentimenta​
DOI https://doi.org/10.22598/mt/2018.30.2.125
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Manuel Cuadrado, Maja Šerić, Martina G. Gallarza
Evaluating Dance Consumption through the Experiential Value Approach
Ocjenjivanje korištenja usluge plesa pristupom iskustvene vrijednosti​
DOI: ​https://doi.org/10.22598/mt/2018.30.2.147
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Mirkó Gáti, Ariel Mitev, András Bauer
Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings
Istraživanje utjecaja prodavačeva korištenja tehnologije i društvenih medija na učinkovitost odnosa s potrošačima na poslovnom tržištu​
DOI: https://doi.org/10.22598/mt/2018.30.2.165
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Wajeeha Aslam, Imtiaz Arif, Kashif Farhat, Marium Khursheed
The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan
Uloga potrošačeva povjerenja, kvalitete usluge i dimenzija vrijednosti pri određivanju zadovoljstva i lojalnosti: empirijsko istraživanje mobilne telekomunikacijske industrije u Pakistanu​
DOI: ​https://doi.org/10.22598/mt/2018.30.2.177
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Dunja Meštrović, Nina J. Zugic
Students’ Perceptions of Service Quality, Satisfaction, and Word-Of-Mouth: Scale Adaptation and Validation on a Sample of ICT and STEM Students
Percepcije studenata o kvaliteti usluge, zadovoljstvu i usmenoj predaji – prilagodba i evaluacija mjerne ljestvice na uzorku ICT i STEM studenata​
DOI: ​https://doi.org/10.22598/mt/2018.30.2.195
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Nauman Zaheer, Mihael Kline
Use of Lifestyle Segmentation for Assessing Consumers’ Attitudes and Behavioral Outcomes towards Mobile Advertising
Segmentacija temeljem životnog stila radi procjene stavova potrošača i ishoda ponašanja prema mobilnom oglašavanju​
DOI: ​https://doi.org/10.22598/mt/2018.30.2.213
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