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Volume 32, Number 1, 2020

Editorial preface

In my long-standing role as the editor in chief of Market-Tržište, I have often commented on the challenges of writing a stimulating editorial preface, one that would make the best use of its few words to arouse the interest among readers and invite them to explore the content of the papers published in the journal...Full-text

Content:

Matej Kovač, Vesna Žabkar
Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?
Utječe li angažman na društvenim medijima i putem e-pošte na reputaciju i povjerenjem vođena ponašanja?

DOI https://doi.org/10.22598/mt/2020.32.1.9
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Margarita De-Miguel-Guzmán, Carlos Ronquillo-Bolaños, Alexander Sánchez-Rodríguez, Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Rodobaldo Martínez-Vivar 
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
Analiza učinkovitosti oglašivačkih poruka. Usporedba po mediju, tipologiji i rasporedu oglasa

DOI: https://doi.org/10.22598/mt/2020.32.1.27
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Sanja Mitić, Branko Rakita
The Role of Social and Business Networks in the Internationalization of Born Global Firms: Evidence from Serbia
Uloga društvenih i poslovnih mreža u internacionalizaciji poduzeća koja se rano globaliziraju (engl. born global): Dokazi iz Srbije

DOI: https://doi.org/10.22598/mt/2020.32.1.47
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Jan Zavodny Pospisil, Lucie Sara Zavodna, Matej Jiranek
Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment
Mijenja li ambalaža percipirani okus piva? Rezultati eksperimenta s pivom

DOI: https://doi.org/10.22598/mt/2020.32.1.65
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Andrianto Prasetya Nugroho, Sri Rahayu Hijrah Hati
Determinants of Repurchase Intention and Switching Intention: Analysis of Online Travel Agent, Peer-To-Peer Accommodation, and Virtual Hotel Operator Platforms
Odrednice namjere ponovne kupovine i namjere prebacivanja: analiza platformi online putničkih agenata, smještaja (u vlasništvu) ravnopravnih korisnika (eng. Peer-to-peer accommodation) te virtualnih hotelskih operatora

DOI: https://doi.org/10.22598/mt/2020.32.1.79
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Marina Laškarin Ažić, Jasmina Dlačić, Vlado Galičić
Testing Different Loyalty Types in a Destination
Ispitivanje različitih vrsta lojalnosti u jednoj destinaciji

DOI: https://doi.org/10.22598/mt/2020.32.1.97
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