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Current issue



Volume 29, Number 2, 2017

Editorial preface

In what has become an established practice of Market-Tržište journal, the articles published in this issue are dedicated to very various topics belonging to the fields of marketing which are both topical and interesting for research – namely, those of digital, sustainable, and tourism marketing. Full-text of Editorial preface
 

Content:

Čeněk Celer, Michaela Jánská
Online Habits of the 55 plus Generation in a Selected Region of the Czech Republic
Online navike generacije od 55 i više godina u izabranim regijama Republike Češke 
DOI https://doi.org/10.22598/mt/2017.29.2.125
UDK 004.738.5-053.9(437.1/.2)
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Purwanto, Kuswandi
Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)
Učinci prilagodljivosti i interaktivnosti na percipiranu vrijednost i zadovoljstvo elektroničkim trgovanjem (dokazi iz Indonezije)
DOI http://dx.doi.org/10.22598/mt/2017.29.2.139
UDK 159.937:658.89:004.738.5:339(594)
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Wajeeha Aslam, Marija Ham, Imtiaz Arif
Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan
Namjere ponašanja potrošača prema uslugama mobilnoga plaćanja: empirijsko istraživanje u Pakistanu
DOI http://dx.doi.org/10.22598/mt/2017.29.2.161
UDK 366.1:004.7:654.03(549)
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Roby Setiadi, Kardison Lumban Batu, Harry Soesanto
Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms
Utječe li marketinška strategija usmjerena okolišu na marketinške i financijske učinke? Istraživanje indonezijskih izvoznih poduzeća
DOI http://dx.doi.org/10.22598/mt/2017.29.2.177
UDK 504.06:658.8.012.4:339.564(594)
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Wadim Strielkowski
Promoting Tourism Destination through Film-Induced Tourism: The Case of Japan
Promocija turističke destinacije putem fi lmskog turizma: slučaj Japana
DOI http://dx.doi.org/10.22598/mt/2017.29.2.193
UDK 338.48-61:791.43(520)
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Arminda Paço, Manuel Martinho
Market Segmentation: An Application to the Schist Village Tourism Destinations
Segmentacija tržišta: primjena na turističkim destinacijama Schist Village
DOI http://dx.doi.org/10.22598/mt/2017.29.2.205
UDK 339.13.017:338.48-44(469)
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