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Current issue

Current issue



Volume 30, Number 1, 2018

Editorial preface

In 2018, Market-Tržište journal enters 30th year of its continued publication. Striving to adhere consistently to its current tradition and orientation, once again we have focused our efforts in selecting the papers for inclusion in this issue on the criteria of topicality and relevance of the various areas of research in marketing they present to off er our readership both interesting and intriguing topics for further study. Full-text
 

Content:

Zsofia Kenesei, Krisztina Kolos
The Role of Employee Affective Delivery and Customer Perceived Control in Service Recovery
Uloga zaposlenikova afektivnog djelovanja i korisnikove percipirane kontrole u oporavku usluge
DOI http://dx.doi.org/10.22598/mt/2018.30.1.7
UDK 658.8:331.105.2-057.16:159.937:658.89
Full-text


Vytautas Dikčius, Indrė Pikturnienė, Vilmantė Pakalniškienė, James Reardon, Eleonora Šeimienė
Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products
Utjecaj adolescenata na kupovne odluke roditelja: tipologija inovativnih proizvoda
DOI http://dx.doi.org/10.22598/mt/2018.30.1.23
UDK 658.89-053.6:347.751:658.626
Full-text


Natee Srisomthavil, Nuttapol Assarut
The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention
Utjecaj percipiranog širenja krivotvorina luksuznih maraka na njihovu vrijednost i moguće pokroviteljstvo
DOI http://dx.doi.org/10.22598/mt/2018.30.1.41
UDK 366.12:658.626(5-12)
​Full-text


Erik Ružić, Dragan Benazić
Can New Product Selling and Innovation in Sales Be Improved by Using Internal Marketing and Empowerment?
Mogu li se prodaja novog proizvoda i inovativnost u prodaji unaprijediti primjenom internog marketinga i osnaživanja?
DOI http://dx.doi.org/10.22598/mt/2018.30.1.61
UDK 658.811:005.342
​Full-text


Tamás Gyulavári, Erzsébet Malota
Do Perceived Culture Personality Traits Lead to a More Favourable Rating of Countries as Tourist Destinations?
Dovodi li percipirana osobnost kulture do povoljnijih ocjena zemalja kao turističkih destinacija?
DOI http://dx.doi.org/10.22598/mt/2018.30.1.77
UDK 338.487:658.8
​Full-text


Nikola Drasković, Milivoj Marković, Christian Petersen
The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model
Začeci Swatcha: razvoj poslovnog modela brze mode u industriji satova
DOI http://dx.doi.org/10.22598/mt/2018.30.1.93
UDK 391:658.624
​Full-text