Volume 35, Number 2, 2023
Đurđana Ozretić Došen
Editorial preface
As we near the close of another calendar year and in the expectation of new opportunities and challenges looking ahead, I would like to extend thanks on behalf of the editorial board and on my own behalf to all the members of the editorial team, authors, reviewers, collaborators, and readers for a successful cooperation, trust, and loyalty. Full text
Content:Umesh Ramchandra Raut, Prafulla Arjun PawarUsing Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case DOI: https://doi.org/10.22598/mt/2023.35.2.129 Full-text Alexander Joseph Ibnu Wibowo How Do Personality Traits Influence the Behavioral Intentions of Gen-Z Tourists? DOI: https://doi.org/10.22598/mt/2023.35.2.145 Full-text Marián Čvirik, Emmanuel Dotong Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines DOI: https://doi.org/10.22598/mt/2023.35.2.165 Full-text Dubravka Užar, Jelena Filipović Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior DOI: https://doi.org/10.22598/mt/2023.35.2.183 Full-text Sabina Krsnik, Karmen Erjavec Revitalization of the Slovenian Herbal Market? A Mixed Study Approach DOI: https://doi.org/10.22598/mt/2023.35.2.205 Full-text Miroslav Mandić, Iva Gregurec, Uglješa Vujović Measuring the Effectiveness of Online Sales by Conducting A/B Testing DOI: https://doi.org/10.22598/mt/2023.35.2.223 Full-text Sigitas Urbonavicius, Karina Adomaviciute - Sakalauske Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation DOI: https://doi.org/10.22598/mt/2023.35.2.251 Full-text |