Current issue



Volume 29, Number 1, 2017

Editorial preface

Adhering to a well-established practice, among the papers that successfully passed review the editorial board has selected for the new issue of Market-Tržište six papers featuring particularly interesting and, in its opinion, stimulating content according to the criteria of topicality, originality and diversity. 
Full-text of Editorial preface
 
 

Content:

Morana Fudurić, Andreina Mandelli
Corporate and non-profit social media policies: a content analysis
Analiza sadržaja politika za korištenje društvenih medija poduzeća i neprofitnih organizacija
DOI https://doi.org/10.22598/mt/2017.29.1.7
UDK 004.738.4:65.017.1:334.012.46
Abstract

Martin Vejačka 

Social media marketing in comparison with other forms of marketing in the Slovak banking sector
Marketing na društvenim medijima u usporedbi s drugim oblicima marketinga u slovačkom bankarskom sektoru
UDK 316:658.5(437.6)
DOI https://doi.org/10.22598/mt/2017.29.1.23
Abstract

Pramono Hari Adi, Faizal Wihuda, Wiwiek Rabiatul Adawiyah
The role of social media browsing intention for behavioral outcomes of young consumers
Uloga namjere pregledavanja društvenih medija na ishode ponašanja mladih potrošača
DOI https://doi.org/10.22598/mt/2017.29.1.39
UDK 371.212.:658.89
         004.73:316.77
Abstract

Rajshree Panda, Deepa Kapoor
Relationship between information systems integration, innovation and consumer-based commitment practices for knowledge sharing in creating power brands
Odnos između integracije informacijskih sustava, inovacija i praksi utemeljenih na predanosti potrošača za dijeljenje znanja i stvaranja snažnih marki
DOI https://doi.org/10.22598/mt/2017.29.1.59
UDK 658.89:004.738.5
Abstract

Davor Labaš
The impact of organizational crisis preparedness on firm business performance
Mjerenje utjecaja organizacijske krizne pripremljenosti na uspješnost poslovanja poduzeća
DOI https://doi.org/10.22598/mt/2017.29.1.75
UDK 005.334:65.011.4
Abstract

Sigitas Urbonavicius, Tomas Palaima, Indre Radaviciene, Joseph Cherian
Push and pull factors of senior travelers: the lingering influence of past restrictions
Čimbenici guranja i privlačenja starijih putnika: zadržani utjecaj prošlih ograničenja
DOI https://doi.org/10.22598/mt/2017.29.1.93
UDK 338.484.(474.5)
Abstract

 


Review for Marketing
Theory and Practice
Scientific semi-annual journal

Publisher:
FACULTY OF ECONOMICS & BUSINESS-ZAGREB
 Marketing Department
and
CROMAR
Croatian Marketing Association

Editor in Chief:
Đurđana Ozretić Došen, PhD

Editorial office:
Faculty of Economics & Business - Zagreb
Marketing Department
Trg. J. F. Kennedya 6, 10000 Zagreb
Phone: ++ 385 1 238 3305
Fax: ++ 385 1 233 5633

e-mail:
market@efzg.hr

Web address:
www.efzg.unizg.hr/market

Presentation:
Market-Tržište Journal

UDK 339.13+658.8
DOI https://doi.org/10.22598/mt
ISSN 0353-4790 (Print)
ISSN 1849-1383 (Online)

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Market-Tržište is a RoMEO blue journal



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