Volume 31, Number 1, 2019
Editorial preface
It is always a pleasure to revisit some traditionally challenging topics of scientific marketing research through contextually different perspectives and/or new theoretical and methodological approaches adopted by the authors of such studies. Full-text
Content:
Mateja Kos Koklič
Effect of Specialty Store Environment on Consumer’s Emotional States: The Moderating Role of Price Consciousness
Učinak okruženja specijalizirane prodavaonice na potrošačevo emocionalno stanje: moderatorska uloga cjenovne osjetljivosti
DOI https://doi.org/10.22598/mt/2019.31.1.7
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Bình Nghiêm-Phú
What Determines the Loyalty of Airline Passengers? Findings of a Quantitative Data-Mining Study
Što određuje lojalnost putnika zrakoplovom? Rezultati kvantitativne studije rudarenja podataka
DOI https://doi.org/10.22598/mt/2019.31.1.23
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Mirkó Gáti, András Bauer
Marketing Decision-Making in Hungarian SMEs
Marketinške odluke u mađarskim malim i srednjim poduzećima
DOI https://doi.org/10.22598/mt/2019.31.1.39
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Edy Dwi Kurniati, Indah Susilowati, Suharno
Sustainable Competitive Advantage of SMEs through Resource and Institutional-Based Management: An Empirical Study of Batik SMEs in Central Java, Indonesia
Održiva konkurentska prednost malih i srednjih poduzeća kroz resursni i institucijski menadžment: empirijsko istraživanje malih i srednjih poduzeća, proizvođača batika u središnjoj Javi, Indonezija
DOI https://doi.org/10.22598/mt/2019.31.1.61
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Ferdian Hendrasto, Bagus Ibnu Utama
Incongruence in Brand Names and Its Effect on Consumer Preference
Nepodudarnost u nazivima marke i njezin utjecaj na preferenciju potrošača
DOI https://doi.org/10.22598/mt/2019.31.1.83
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László Kovács
Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer
Uvidi u asocijacije na marku: marke alkohola i automobila u svijesti potrošača
DOI https://doi.org/10.22598/mt/2019.31.1.97
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