Content:

Zsofia Kenesei, Krisztina Kolos
The Role of Employee Affective Delivery and Customer Perceived Control in Service Recovery
Uloga zaposlenikova afektivnog djelovanja i korisnikove percipirane kontrole u oporavku usluge
DOI http://dx.doi.org/10.22598/mt/2018.30.1.7
UDK 658.8:331.105.2-057.16:159.937:658.89
Full-text


Vytautas Dikčius, Indrė Pikturnienė, Vilmantė Pakalniškienė, James Reardon, Eleonora Šeimienė
Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products
Utjecaj adolescenata na kupovne odluke roditelja: tipologija inovativnih proizvoda
DOI http://dx.doi.org/10.22598/mt/2018.30.1.23
UDK 658.89-053.6:347.751:658.626
Full-text


Natee Srisomthavil, Nuttapol Assarut
The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention
Utjecaj percipiranog širenja krivotvorina luksuznih maraka na njihovu vrijednost i moguće pokroviteljstvo
DOI http://dx.doi.org/10.22598/mt/2018.30.1.41
UDK 366.12:658.626(5-12)
​Full-text


Erik Ružić, Dragan Benazić
Can New Product Selling and Innovation in Sales Be Improved by Using Internal Marketing and Empowerment?
Mogu li se prodaja novog proizvoda i inovativnost u prodaji unaprijediti primjenom internog marketinga i osnaživanja?
DOI http://dx.doi.org/10.22598/mt/2018.30.1.61
UDK 658.811:005.342
​Full-text


Tamás Gyulavári, Erzsébet Malota
Do Perceived Culture Personality Traits Lead to a More Favourable Rating of Countries as Tourist Destinations?
Dovodi li percipirana osobnost kulture do povoljnijih ocjena zemalja kao turističkih destinacija?
DOI http://dx.doi.org/10.22598/mt/2018.30.1.77
UDK 338.487:658.8
​Full-text


Nikola Drasković, Milivoj Marković, Christian Petersen
The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model
Začeci Swatcha: razvoj poslovnog modela brze mode u industriji satova
DOI http://dx.doi.org/10.22598/mt/2018.30.1.93
UDK 391:658.624
​Full-text