Workshop “The methodological and analytical presentation of the use of Implicit Association Test (IAT) in consumer research” will be held on July 3, 2018 in hall 51 of the Faculty of Economics & Business, starting at 10 a.m. till 2 p.m.
Guest lecturer: Dario Cvenček, PhD, University of Washington
This four-hour workshop will introduce to the participants the main methodological and analytical questions when using the IAT test, especially when researching the brand of products, attitudes and behavior of consumers. This will address issues such as how to collect data (with Inquisit software), as well as the ways of data analysis (with SPSS statistical package). Apart from empirical questions, the workshop will explain the differences and unique challenges in collecting and analyzing IAT data in real-life research environments (schools, homes, museums, shopping centers).
This workshop will cover the following topics:
- IAT methodology and data collection procedures
- IAT data analysis techniques
- Collecting IAT data in real life environments (development studies with children as an example of unique challenges in collecting data in homes and public spaces)
- IAT, consumer behavior and decision style - consumer food research
Links for registration:
https://goo.gl/forms/uTxgaR4W1vzbqtLl1
or
https://goo.gl/forms/VWy6yaswYEWszf1y2
Guest lecturer: Dario Cvenček, PhD, University of Washington
This four-hour workshop will introduce to the participants the main methodological and analytical questions when using the IAT test, especially when researching the brand of products, attitudes and behavior of consumers. This will address issues such as how to collect data (with Inquisit software), as well as the ways of data analysis (with SPSS statistical package). Apart from empirical questions, the workshop will explain the differences and unique challenges in collecting and analyzing IAT data in real-life research environments (schools, homes, museums, shopping centers).
This workshop will cover the following topics:
- IAT methodology and data collection procedures
- IAT data analysis techniques
- Collecting IAT data in real life environments (development studies with children as an example of unique challenges in collecting data in homes and public spaces)
- IAT, consumer behavior and decision style - consumer food research
Links for registration:
https://goo.gl/forms/uTxgaR4W1vzbqtLl1
or
https://goo.gl/forms/VWy6yaswYEWszf1y2