Volume 38/2026, No 1, pp. 1-114
Vanja KRAJINOVIĆ
Uvodnik / Editorial (pp. 5 - 6)
Sandra HORVAT, Morana FUDURIĆ, Anđela KULAŠ
Više od inspiracije: razotkrivanje uloge influencera na društvenim medijima u različitim fazama korisničkog putovanja turista / Beyond inspiration: unpacking the role of social media influencers' credibility dimensions in customer journey of travelers (pp. 7 - 44)
Maryam SARIKHANI KHORRAMI, Maysam SHAFIEE ROODPOSHTI, Azadeh SARABADAN, Mahnaz DOOSTI-IRANI
Oblikovanje integriranog međukulturalnog marketinškog okvira (IMKM) u turizmu / Designing an integrated cross-cultural marketing framework (ICCM) in the tourism industry (pp. 45 - 77)
https://doi.org/10.22598/at/2026.38.1.45
María-Francisca BLASCO-LÓPEZ, Soraia RIBEIRO, Nuno ALMEIDA, Sulaiman KRAYEM
Što pokreće svijest o održivom turizmu kod generacije Z? Ekonomska, ekološka i društvena osviještenost među mladim portugalskim putnicima / What drives sustainable tourism awareness in Generation Z? Economic, environmental and social awareness among yourn Portuguese travelers (pp. 79 - 114)
https://doi.org/10.22598/at/2026.38.1.79