Faculty of Economics & Business - Zagreb

Croatian students winners of the regional finals of the Brandstorm 2021 competition

A team of students from the Faculty of Economics & Business, the University of Zagreb called "Meeting" is the winner of the regional finals of one of the largest student competitions L'Oréal Brandstorm 2021. This year's task was to create the best experience of buying cosmetics through entertainment (Invent the Beauty Shopping Experience through Entertainment). and Ena Bogut, Petra Turković, and Lucija Turković offered the most innovative solution. Therefore, they will represent the region in the international semifinals where ten teams will be selected for the finals of the World Brandstorm competition in Paris in June 2021.
Besides the winning team, five other teams from Croatia and four teams from Serbia presented their ideas - the team "Aureolus" from the Faculty of Economics & Business and FER (Faculty of Electrical Engineering and Computing), University of Zagreb, the team "L'Oréal Fishes" from the Faculty of Economics & Business, University of Zagreb, teams "L'Oréal Revolution", "Simple workers", and "L'Oréal Team" from the Faculty of Economics, University of Rijeka, and the teams "Rouge Wave", "Lost in Paris", "L'Original" and "Creative Whisperers" from the Faculty of Organizational Sciences Belgrade.
The winners were decided by the expert jury of L'Oreal Adria Balkan, namely Ms. Vanja Panayotova, General Manager of L'Oreal for Romania and Adria-Balkans, ms. Milena Shipkovenska, Director of Human Resources, Ms. Maja Uzelac, Director of Digital Marketing, Ms. Irena Šarić Dombaj, Director of Corporate communication, Ms. Ana Zorica Ahlin, CR Manager for Selective Divisions, Ms. Ines Oštrić, Employment Manager, and  Ms. Maja Hunjak Stula, Employment Expert. Criteria by which jury members selected the best ideas and presentations include innovation, usefulness, applicability, and modifiability.
"We are delighted that our idea has been recognized in this competition intended for young people and encouraging their creativity and entrepreneurship. This recognition is an honor and an award for the work we have invested in the past period to better develop and present our idea to the members of the jury. We are extremely rejoicing about further placement in the international semifinals. This project is, and I believe to the other participants in the competition, a great stimulus for us to continue to be creative and develop our ideas", said Ena Bogut from the winning team "Meeting".
The winning team of the world finals in June 2021 will win the main L’Oréal Intrapreneurship Award and develop their idea and project at the world’s largest startup campus - Station F. Also, they will have at disposal to L’Oréal’s digital experts and external collaborators, including the Modiface team, a global leader in AR and AI in the beauty industry, to provide them with guidance and support in project implementation.
Let's recall, last year's edition of Brandstorm gathered almost 50,000 participants from 65 countries, and as many as 99.5% of participants said they would recommend everyone to participate in this competition. In recent years, Brandstorm has grown from a marketing competition to a kind of challenge within the technology industry, which also reflects L’Oréal’s ambition to become a “BeautyTech” company.
About Brandstorm
Designed 29 years ago, L’Oréal’s Brandstorm has grown into one of the world’s largest innovation competitions for students and brings together participants from 65 countries. Students from all countries can apply for the competition, regardless of their field of study. The competition brings together over 48,000 participants each year, in groups of three undergraduate students from the same or different schools/universities. Students have several months to devise and implement a concept. For more information, please, visit https://brandstorm.loreal.com
About L’Oreal
L’Oréal has been committed to the concept of beauty for more than 100 years. With its unique international portfolio of 35 different and complementary brands, the Group had sales of € 27.99 billion in 2020 and employs 85,400 people worldwide. As the world’s leading cosmetics company, L’Oréal is present in all distribution networks: retail outlets, pharmacies and drugstores, hair salons, its own branded stores, and through e-commerce. Research and innovations, and a dedicated research team of over 4,000 people, are at the heart of L’Oréal’s strategy and work to meet beauty standards around the world. L’Oréal has set ambitious sustainable development goals for the entire Group by 2030 and aims to strengthen ecosystems to build an inclusive and sustainable society. For more information, please, visihttps://mediaroom.loreal.com/