Keynote speakers

Edward C. Malthouse is the Erastus Otis Haven Professor of Integrated Marketing Communications and Professor of Industrial Engineering and Management Science at Northwestern University. He is also the research director of the Medill IMC Spiegel Research Center.

His research interests center on media marketing, database marketing, advertising, new media and integrated marketing communications. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

He was the co-editor of the Journal of Interactive Marketing from 2005-2011, and now acts as Editor Emeritus for the journal. He also served as a guest editor for two special issues at the Journal of Advertising. His professional experience includes software engineering for AT&T Laboratories, corporate analytics training for Accenture, BNSF, Digitas, Nuoqi and Capital One, and developing segmentations for Cohorts and Financial Cohorts and Motorola. Ed Malthouse will be joining the EMAC regional 2020 conference as a keynote speaker and participant in the Meet the Editors Breakfast.

Joško Brakus is a Professor in Marketing at Leeds University Business School. He earned his Ph.D. at Columbia University. His teaching interests focus on marketing management, marketing research and marketing communications.

Joško conducts experimental research in consumer behavior. He studies experiential marketing and branding practices as well as managerial and consumer judgment and decision processes, with specific emphasis in the areas of selective information processing and biased processing. He also investigates how individual differences (e.g., self-regulation) affect adoption of new products and responses to marketing stimuli in general. His work has been published in leading academic marketing journals such as the Journal of Marketing Research and the Journal of Marketing. 

Joško has also been involved in consultancy work for ExGroup, a branding consultant based in New York City. He consulted VW and Skoda among other clients. Joško Brakus will be joining the EMAC regional 2020 conference as a keynote speaker.

Jonathan Copulsky teaches Customer Value Innovation and Introduction to Marketing Technology in Medill's graduate program in Integrated Marketing Communications and serves as a member of the advisory boards of Applied Marketing Analytics and the Medill Spiegel Research Center at Northwestern University.

He is an innovative marketing leader, growth strategist and thought leader with over 35 years of experience working at the intersection of brand, marketing strategy, content marketing and marketing technology.

He co-authored "The Technology Fallacy: How People Are the Real Key to Digital Transformation" in collaboration with MIT Sloan Management Review. Jonathan is a charter member of the Board of Editors for the Journal of Applied Marketing. 
Jonathan Copulsky will be joining the EMAC regional 2020 conference as a keynote speaker.


Practitioner keynote speaker

Josipa Majić is a University of Zagreb Alumnae, and Founder and CEO of ID Guardian, a biometric research company founded in London in 2013 with offices in Zagreb and Palo Alto. The company focuses on using biometric data analysis and creation of smart devices with biosensors.

More recently the company developed Tacit Tech that uses affective computing to monitor 20 key ecommerce elements to analyze online sales performance. Aside from developing proprietary products, her team has designed, developed and implemented products for a range of Fortune 100 brands such as: Pedigree, Hasbro, NIH, Vodafone, UN, etc.

She was a panelist at the Global Entrepreneurship Summit in Kenya with former US President Barack Obama and Kenyan President Uhuru Kenyatta. She often gives invited speeches at renowned business, entrepreneurial, healthcare and MedTech conferences such as Chicago Ideas Week. Josipa Majić will be joining us as a practitioner keynote speaker at the EMAC regional 2020 conference.

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