The first postgraduate doctoral study in the field of the digital economy in Croatia - Business Economics in the Digital Environment - will start in the autumn. It is a joint study of the Department of Economics and Business Economics, University of Dubrovnik, and the Faculty of Economics & Business, University of Zagreb. The call for the enrollment of the first generation of students will be announced in September, and classes will begin on October 1, 2020, at the University of Dubrovnik.
The study will be conducted in Croatian and English and consists of five interrelated modules Tourism, Marketing, Management, International Business, and Digital Business, which will address topics crucial to the fields of business economics but unlike existing studies of the same name, emphasize digital transformation as a central guiding thread in the field of business economics of the future.
The study will be conducted in Croatian and English and consists of five interrelated modules Tourism, Marketing, Management, International Business, and Digital Business, which will address topics crucial to the fields of business economics but unlike existing studies of the same name, emphasize digital transformation as a central guiding thread in the field of business economics of the future.
The study is intended for three key categories of students. The first category consists of entrepreneurs and managers of the already existing business entities who see the conditions of digital transformation as an opportunity for business profit and improving competitiveness in both domestic and international markets. The second category of students consists of students from abroad who include young scientists from scientific research institutions with which the University of Dubrovnik has existing scientific research cooperation, students who have spent part of their higher education at the University of Dubrovnik and students who have not had direct contact with the University. Dubrovnik, but are interested in attending postgraduate (doctoral) studies in the field of Business Economics in the digital environment. Finally, the third group of participants consists of participants who are interested in sectoral, regional, national, and international determinants of growth and development of business entities and the ability to manage economic flows in the digital economy.
The importance of this study has been recognized by the market, as evidenced by several agreements signed with renowned global companies operating in the Republic of Croatia, representatives of local and regional communities, and supporting institutions in the economy. The topicality of this topic gives the right to expect that the interest in the study will exist outside the borders of the Republic of Croatia and makes it a unique doctoral study in the Republic of Croatia.
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