Dear Colleague,
The Marketing Department at the Faculty of Economics and Business, University of Zagreb, Croatia, is organizing the 2nd International Scientific Conference: MARKETING THEORY CHALLENGES IN TRANSITIONAL SOCIETIES. It is our pleasure to invite you to the conference, which will be held in Zagreb from 26th to 27th September, 2008.
Conference purpose and objectives
The purpose of the conference is to provide a research forum among academic researchers, doctoral and graduate students engaged in the research about marketing discipline.
This conference offers an opportunity for an exchange of research experiences concerning marketing issues in the scientific and business environment in order to promote marketing knowledge amongst scholars by disseminating new research findings, and by encouraging the evolution of new research topics. It also serves as a platform for the transfer of knowledge and interaction between scholars and practitioners.
The main objective is to restore and/or give a fresh impetus to the enhancement of the cooperation among academic marketing researchers in the area of transitional countries of Central and Eastern Europe.
The second, but not less important objective is to motivate better networking between academic researchers and marketing practitioners in this area, and to participate in building new paradigms and theories.
We look forward to meeting you at Faculty of Economics and Business in Zagreb on 26th and 27th September, 2008.
Đurđana Ozretić Došen, Ph. D.
Program Committee Chair
Zoran Krupka, M. Sc. and Vatroslav Škare, M. Sc.
Organizing Committee Co-Chairs