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TRADE PERSPECTIVES 2017: Specialization and  Customer Centered Retailing

TRADE PERSPECTIVES 2017: Specialization and Customer Centered Retailing

 

DEPARTMENT OF TRADE OF FACULTY OF ECONOMICS & BUSINESS ZAGREB 
and
CROATIAN CHAMBER OF COMMERCE 
organize 
INTERNATIONAL SCIENTIFIC CONFERENCE 

TRADE PERSPECTIVES 2017: Specialization and Customer Centered Retailing 

29 th and 30th November. 2017 2 PM – 6PM
Faculty of Economics Zagreb - Congress Hall 


 

Conference goals:

(1) to present the results of scientific research and views of experts on different options of specialization in distributive trade; (2) to provide management with proposals for attracting and engaging the modern customer in retailing; (3) to explain the achievements of new technologies in the development of customer experience  
 
Conference topics:

  • specialization and expertise in retail
  • trends in specialized retail  
  • merchandizing and category management
  • quality assurance standards in merchandize management
  • improving relationships in sharing economy context
  • implementing digital innovation in engaging customers
  • attracting and engaging the modern customer
  • creating total customer experience 

SUPPORT:
The conference is financially supported by:

  • Faculty of Economics and Business, University of Zagreb
  • Croatian Ministry of Science, Education and Sports
  • Croatian Chamber of Economy. 

CALL FOR PAPERS
We invite scientists and professionals to submit their papers in English language. Only papers which are not previously published or proposed for publication in other publication will be taken into consideration to be included in publications and programme. Presentations can be prepared in Croatian or in English language. Abstracts and full papers should follow Instructions for authors.

PAPER PUBLICATION
All abstracts and papers are subject to the blind review process and have to be edited according to the instructions. 
Accepted papers will be fully published in publication with ISBN number entitled: "TRADE PERSPECTIVES 2017: Specialization and Customer Centered Retailing". The publication will be indexed in bibliographic databases EconLit and JEL.

SUPPORTING JOURNALS
Poslovna izvrsnost / Business Excellence
EBER - Entrepreneurial Business and Economics Rewiev
Note: Authors who submit papers to supporting journals regarding the similar topic as at the conference proceedings, should change the paper title and make considerable modifications to the content of the paper. Papers sent to journals are the subject of the usual review process in journals. programee commitee of the conference by any means does not guarantee jounal publication!

CONFERENCE FEE: 150 EUR*, information on payment method will be distributed together with acceptance of abstracts.
* special discount for participants of "Trade Perspectives 2016" (50%): 75 EUR

IMPORTANT DATES
Abstract deadline 3rd July 2017
Acceptance of abstracts 17th July 2017
Full papers deadline 25th September 2017
Acceptance of full papers 16th October 2017
Date of the conference 29th and 30th November 2017

PREVIOUS PUBLICATIONS
Emerald Publishing has published a book which is the output of past Conferences. Details>>>
T
rade Perspectives Proceedings (indexed in bibliographic databases EconLit and JEL) are available here >>>.