With the lecture of Professor Emeritus Jozo Previšić, entitled „Marketing in the Republic of Croatia in the 1960s“, given on Thursday, May 17, 2018 at the Museum of Arts and Crafts, started the lecture cycle within partnership co-operation of the Department of Marketing and the Museum of Arts and Crafts, along with exhibition "Sixties in Croatia - Myth and Reality".
The lecture was devoted to at that time contemporary marketing activities in the 1960s, viewed from the perspective of consumers, businesses and the economic system. Contributions to the development of scientific and professional marketing literature in the Croatian language of the present authors - professors, lecturers and marketing experts - were highlighted. The founding and development of associations and institutions that contributed to the implementation and the deepening of marketing understanding in the specific context of social organization at that time was mentioned.
Professor Emeritus, Jozo Previšić, gave his audience an interesting and educational insight into the development of academic discipline, which has been present for more than 5 decades in the EFZG programs, and is part of every day’s business practices of economic subjects in the Republic of Croatia.
Photo: Srećko Budek
Photo Gallery of lectures
Collaboration of the Faculty of Economics & Business, Department of Marketing with the Museum of Arts and Crafts (MUO)
About Cooperation:
On March 1, 2018, the Faculty of Economics & Business and the Museum of Arts and Crafts (MUO) signed the Agreement on Mutual Cooperation in the Realization of the Exhibition Sixties in Croatia: Myth and Reality. The Faculty of Economics & Business -Zagreb has become the academic partner of this year's largest exhibition in MUO, which will last for 6 months (April - October 2018).
The exhibition is devoted to the key period of recent Croatian history from 1958 to 1971, with an emphasis on economic development and the flourishing of society. The exhibition will mark the emergence, introduction and development of marketing in the 1960s in Croatia as academic discipline of study at the Faculty of Economics & Business - Zagreb and the application of marketing knowledge and skills in business practice in companies. Professional lectures for a wide audience will be provided by the teachers of the Marketing Department, and special expert guides will be provided for the students by the Museum.
Supporting lectures by Teachers from the Marketing Department at the Museum of Arts and Crafts with the Exhibition Sixties in Croatia: The Myth and Reality
May 17, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Professor Emeritus Jozo Previšić
Theme: Marketing in the Republic of Croatia in the 1960s
Museum of Arts and Crafts
June 12, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Prof. Đurđana Ozretić Došen, Ph. D.
Theme: The role of marketing services (museums) in the economy of experience
Museum of Arts and Crafts
July 5, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Assistant Tanja Komarac, univ. spec. oec.
Theme: Myths and Reality: How does technology change our view of museums?
Sept. 20, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Assistant Professor Vatroslav Škare, Ph. D.
Theme: Is Marketing Art or Science?
Museum of Arts and Crafts
Sept. 27, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Assistant Professor Sandra Horvat, Ph. D.
Theme: "Good old times": nostalgia in marketing.
Museum of Arts and Crafts
Complementary program
14.6. 2018/19 pm
Workshop Innovative approaches to financing their ideas
Assistant Professor Morana Fudurić, Ph. D.
Museum of Arts and Crafts
More about exhibitions and special events can be found on the websites of MUO and the Department of Marketing or by contacting Prof. Đurđane Ozretić Došen and/or Assistant Tanja Komarac from Marketing Department.
Announcement of the exhibition
https://youtu.be/tFiUCm8wC1k
The lecture was devoted to at that time contemporary marketing activities in the 1960s, viewed from the perspective of consumers, businesses and the economic system. Contributions to the development of scientific and professional marketing literature in the Croatian language of the present authors - professors, lecturers and marketing experts - were highlighted. The founding and development of associations and institutions that contributed to the implementation and the deepening of marketing understanding in the specific context of social organization at that time was mentioned.
Professor Emeritus, Jozo Previšić, gave his audience an interesting and educational insight into the development of academic discipline, which has been present for more than 5 decades in the EFZG programs, and is part of every day’s business practices of economic subjects in the Republic of Croatia.
Photo: Srećko Budek
Photo Gallery of lectures
Collaboration of the Faculty of Economics & Business, Department of Marketing with the Museum of Arts and Crafts (MUO)
About Cooperation:
On March 1, 2018, the Faculty of Economics & Business and the Museum of Arts and Crafts (MUO) signed the Agreement on Mutual Cooperation in the Realization of the Exhibition Sixties in Croatia: Myth and Reality. The Faculty of Economics & Business -Zagreb has become the academic partner of this year's largest exhibition in MUO, which will last for 6 months (April - October 2018).
The exhibition is devoted to the key period of recent Croatian history from 1958 to 1971, with an emphasis on economic development and the flourishing of society. The exhibition will mark the emergence, introduction and development of marketing in the 1960s in Croatia as academic discipline of study at the Faculty of Economics & Business - Zagreb and the application of marketing knowledge and skills in business practice in companies. Professional lectures for a wide audience will be provided by the teachers of the Marketing Department, and special expert guides will be provided for the students by the Museum.
Supporting lectures by Teachers from the Marketing Department at the Museum of Arts and Crafts with the Exhibition Sixties in Croatia: The Myth and Reality
May 17, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Professor Emeritus Jozo Previšić
Theme: Marketing in the Republic of Croatia in the 1960s
Museum of Arts and Crafts
June 12, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Prof. Đurđana Ozretić Došen, Ph. D.
Theme: The role of marketing services (museums) in the economy of experience
Museum of Arts and Crafts
July 5, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Assistant Tanja Komarac, univ. spec. oec.
Theme: Myths and Reality: How does technology change our view of museums?
Sept. 20, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Assistant Professor Vatroslav Škare, Ph. D.
Theme: Is Marketing Art or Science?
Museum of Arts and Crafts
Sept. 27, 2018 / 7 pm
Lecture with the exhibition "Sixties in Croatia - Myth and Reality"; Faculty of Economics Zagreb,
Assistant Professor Sandra Horvat, Ph. D.
Theme: "Good old times": nostalgia in marketing.
Museum of Arts and Crafts
Complementary program
14.6. 2018/19 pm
Workshop Innovative approaches to financing their ideas
Assistant Professor Morana Fudurić, Ph. D.
Museum of Arts and Crafts
More about exhibitions and special events can be found on the websites of MUO and the Department of Marketing or by contacting Prof. Đurđane Ozretić Došen and/or Assistant Tanja Komarac from Marketing Department.
Announcement of the exhibition
https://youtu.be/tFiUCm8wC1k